Personal SWOT analysis also called the SWOT matrix strategic management or strategic planning helps an Organisation or individual person find Strengths, weaknesses opportunities, and Threats related to your organization’s business project planning and business competition in Sometimes business also called situational analysis or situational assessment.
SWOT analysis importance.
why is swot analysis important
Perhaps you’re starting your career or perhaps you have already worked for a few years and now you want to decide the direction of your career in both of these cases, the tool in this video is going to be very beneficial to the name of this tool is SWOT analysis. So previously SWOT analysis use used to be conducted for businesses only, but in reality it is beneficial to our personal life and career also.
So sometimes we asked our friends or our relatives about how to choose our career or how to make career decisions. So all these people have their own perspectives and views and they sometimes give you some advice. But this advice does not guarantee that it will help you in your career. So in this course, I’m going to give you a specific to the name of which is SWOT analysis and this tool you can use to plan your career. So friends, remember, SWOT analysis is going to provide you with a very good, solid foundation for your personal growth and SWOT analysis purpose.
Now SWOT analysis can be used by different people.
- college student.
- working professional.
- team manager.
- business owner.
How to improve yourself by SWOT analysis.
So this SWOT analysis is a great tool to convert your weaknesses into your strengths. It also helps you to see possible opportunities and uncovers the threats that stop you from becoming a better person. Now, in addition, this tool improves your self-awareness and also helps you to understand yourself better. So friends in our career do not move forward automatically. For that, you need to think, plan and implement new methods all the time.
SWOT analysis example in real life.
Swot analysis example, let’s say somebody is working at an office, in a job, or in a company, and they were looking for a promotion for the last one year, but they do not get that promotion. So why is that? What that means is that either that person did not identify his weaknesses and did not work on his weaknesses to through them in time. Or maybe he was unaware of his threats. He did not spend time. He did not at this time identify his strengths. So they identified his threats and did not work to improve his skills, to overcome those threats. But in reality, security must always come from your confidence in your abilities, from your continuous personal development, and from your market. So this tool will help you to become more and more aware of your true abilities.
Importance of SWOT analysis.
SWOT analysis definition basically means it is your self-assessment of your own personal strengths, weaknesses, the opportunities you have available in your career and your life, and the threats that you may face. Now, we must cultivate a deep understanding of our most valuable strengths as well as our most dangerous weaknesses.
So why is this important?
Because this knowledge of strengths and weaknesses is going to empower you to create an action plan and start creating extraordinary results in your career and in your life. So, friends, I guarantee you that if you do this activity properly, it’s going to give you three benefits.
SWOT analysis benefits.
1: it’s going to give you huge clarity about your strong points and weaknesses.
2: it’s going to increase your confidence a lot because of this knowledge.
3: it’s going to give you a concrete action plan that you can implement in your life and in your career.
Now, I’ll give you a quick background Example of SWOT analysis.
Many, many years ago, one person asked a Greek philosopher named Socrates. He asked, how do I live a happy life? So to that question, Socrates gave a very simple thought answer. He said, know thyself. That means no yourself. So friends knowing yourself is super important. Socrates also made one more statement. He said An unexamined life is not worth living. He said an unexamined life is not worth living. So today we are going to understand why is it important.
What are the benefits of knowing your strong points, strengths, and weaknesses?
1: So when you know your strengths, when you really know what you are great at, then and then only you can use that strong point, all your skill to benefit yourself in your career and in your life.
2: when you do not know your strengths when you do not know your strong points where you are really great, then it’s going to hamper the success that you are going to get. It’s going to reduce the speed of progress that you are going to make in your career and in your life.
3: Weaknesses. When you know your weaknesses and when you also know that is that it is important for you to improve in that area for your career and your life then and then only you can work to improve in that area.
4: your weaknesses, whatever weaknesses you have, they are going to pull you back in achieving the great results that you want for your career and your life.
SWOT analysis for self-assessment example.
The SWOT analysis can be very beneficial to you because it is a very creative way of self-assessment. I’ll give you a few examples of what strengths can be.
- a person can be a fast decision-maker.
2. Another person may be a fast action taker.
3. Somebody may be really great at motivating teams.
4. Somebody may be really good at presentation skills.
5. Somebody can do great design work.
6. Somebody can be really good at analyzing data and numbers.
7. Somebody can be really good at connecting with people or rapport building.
So these are just a few examples of our strong points or strengths that you can have. So in today’s video, we understood the importance of knowing your strengths and weaknesses. we analyze ourselves and come up with our strengths and weaknesses.
Find your strengths & weaknesses by SWOT analysis.
How to find your strengths and weaknesses. So finding those are very critical for success in your career and in your life. So how do we start finding out about our strengths and weaknesses? So to find your strengths, you are going to do two different things.
How to find your strengths and weaknesses.
you’re are going to make a list of people you know, these may be your friends, your colleagues, your family members, and people, you know, in your industry. Now, these people, the important thing here is that these people must know you very, very well and you’re going to ask them for feedback about your strengths. So when you contact them, you’re going to ask them in a phone call or face-to-face meeting or in an email, you’re going to say to them, hey, I’m doing a self-assessment of myself.
And I would really love to get your feedback on my strengths. So you’re going to ask them, what do you think is my greatest strength? Or you can ask them, what do you think? I’m really, really great at that. Do you think nobody else can do this? Well, you can ask them, what do you think are my top three biggest strengths that you have encountered in our conversation, in our interaction in our office? So you’re going to ask them these questions and you are going to get their feedback and then you’re going to write these things down in the worksheet.
So I’ve created a special worksheet for you so that you can know down all of your points about your strengths and weaknesses. So use that worksheet when you do this activity. So that is part number one, getting feedback from other people.
2. Now, the second part in finding your strengths is you have to ask yourself certain questions and you are going to ponder on these. You’re going to take your time to really understand the question and think about the answers. So you’re going to ask yourself these questions. Number one, what specific knowledge in my field or in my industry do I have? This can be special, specialized knowledge. It can be a specific skill. It can be some specific education, that you have some special training, that you have some special certifications that you have done for your career.